Hello Sathya,

I'm not sure I understand your question. Can you please clarify or attach a screenshot.

Best regards,
Martin Pavlov
Infragistics, Inc.

this is my fiddle, http://jsfiddle.net/zhangming870/60xwx9xh/ , you can see I have two measures(unit sold and unit price). And then I drag Measures to row area like this https://raw.githubusercontent.com/zhangming870/Alex/master/Capture.PNG . My question is does pivotgrid has any setting to show measures at row area?

Hello Sathya,
Yes, you can achieve this behavior using the ig.OlapFlatDataSource.setMeasureListLocation API for example in the dataSourceInitialized event.
Here is a code snippet:

dataSourceInitialized: function (evt, ui) {
  ui.dataSource.setMeasureListLocation("rows");
  ui.dataSource.update();
}

And here is the updated fiddle: http://jsfiddle.net/60xwx9xh/1/

Hope this helps,
Martin Pavlov
Infragistics, Inc.