Are developers good judges of User Experience? Marshal Datkowitz / Mon, Aug 11, 2014 I recently redesigned a community site for developers. The site has the typical blog and discussion boards, meeting information and general background information about the community. The client said...
Yoga in San Diego at the IA Summit Marshal Datkowitz / Fri, Apr 11, 2014 I am writing this blog as I fly back to Newark from the 15th annual Information Architecture Summit held in San Diego, California. As the steady hum of the engines lulls most passengers asleep, I am...
Unicorns in UX? Just say no! Marshal Datkowitz / Wed, Feb 5, 2014 The “Unicorn” concept (a rare individual who can do every UX job) has been talked up lately. I last heard an impassioned talk about this at UI18 in Boston. The idea goes something like this: There are...
Stop asking people what they think! (and start watching what they do) Marshal Datkowitz / Tue, Oct 8, 2013 I listen to developers of software and websites all day, they have great ideas and observations but I try to balance what I hear with what I see. Many product managers tell me what their customers...
Sticky Navigation Pattern Solves Usability and Design Issues Marshal Datkowitz / Thu, Jun 13, 2013 Good website navigation is about good wayfinding. Wayfinding describes how we best orient ourselves by the use of signs and landmarks. So good navigation should clearly inform us as to where we are and...
UX of Responsive Web Design Marshal Datkowitz / Wed, Jan 23, 2013 What is Responsive Web Design? Ethan Marcotte first used the term Responsive Web Design in his article in A List Apart in May of 2010. Marcotte explains that designing for every screen size and device...
Top 5 ways of dealing with difficult clients Marshal Datkowitz / Fri, Oct 26, 2012 Top 5 ways of dealing with difficult clients We’ve all had to deal with difficult clients at one time or another. Sometimes we inherit difficult clients, sometimes we create them, and other times they...
UPA takes the lead and changes its name and direction - announced at UPA International Conference in Las Vegas, Nevada Marshal Datkowitz / Tue, Jul 17, 2012 I attended this year’s conference in Las Vegas, Nevada (actually Henderson) from June 5 to June 7, 2012. This year’s theme was all about leadership – what it is and how to use it. The big news coming...
More proof that UX matters Marshal Datkowitz / Thu, Jun 21, 2012 I found this article in the New York Times that highlights the detrimental effect of bad user interfaces on the user experience and as a consequence on the rating of Ford. Executive summary: • In...
Listening to users with Iterative Design Marshal Datkowitz / Thu, May 3, 2012 The heart of User Centered Design (UCD) is to listen to users. By "listen" I don't mean just hearing their words but using all the methods of observation to understand what users want from a product....