Hey.... thanks for the reply.  I tried that and it worked... but it put the same image in every row cell.  I have a case select statement in my for next but it still gives me the same image in each cell in the column.  Any ideas?  Here's the code of what I'm trying to achieve:

       Me.UltraWebGrid1.DataBind()
        'For Each row As DataGridItem In UltraWebGrid1.Items
        '    If row.Cells(4).Text = "PRIORITY" Then
        '        row.ForeColor = Color.Red
        '    End If
        'Next

        Dim img00 As String = "~/Images/Symbol Exclamation 1.png"
        Dim img100 As String = "~/Images/phone-button-green_16x16.png"
        Dim img200 As String = "~/Images/phone-button-blue_16x16.png"
        Dim img300 As String = "~/Images/phone-button-yellow_16x16.png"
        Dim img911 As String = "~/Images/phone-button-red_16x16.png"

        For Each row As Infragistics.WebUI.UltraWebGrid.UltraGridRow In UltraWebGrid1.Rows

            Dim x As String = row.Cells.FromKey("StatusNumber").Value

            Select Case x

                Case ""
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.ForeColor = Color.Transparent
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.BackgroundImage = img00
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.CustomRules = "Background-repeat:no-repeat"
                    UltraWebGrid1.Columns(0).Header.Style.CustomRules = "align:center"
                    UltraWebGrid1.Columns(0).CellStyle.HorizontalAlign = HorizontalAlign.Center

                Case "100"

                    'row.Style.ForeColor = Color.Red
                    'row.Style.BackColor = Color.Yellow
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.ForeColor = Color.Transparent
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.BackgroundImage = img100
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.CustomRules = "Background-repeat:no-repeat"
                    UltraWebGrid1.Columns(0).Header.Style.CustomRules = "align:center"
                    UltraWebGrid1.Columns(0).CellStyle.HorizontalAlign = HorizontalAlign.Center

                Case "200"
                    ' row.Style.ForeColor = Color.Red
                    ' row.Style.BackColor = Color.Yellow
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.ForeColor = Color.Transparent()
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.BackgroundImage = img200
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.CustomRules = "Background-repeat:no-repeat"
                    UltraWebGrid1.Columns(0).Header.Style.CustomRules = "align:center"
                    UltraWebGrid1.Columns(0).CellStyle.HorizontalAlign = HorizontalAlign.Center

                Case "300"

                    row.Style.ForeColor = Color.Yellow
                    row.Style.BackColor = Color.Black
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.ForeColor = Color.Black()
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.BackgroundImage = img300
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.CustomRules = "Background-repeat:no-repeat"
                    UltraWebGrid1.Columns(0).Header.Style.CustomRules = "align:center"
                    UltraWebGrid1.Columns(0).CellStyle.HorizontalAlign = HorizontalAlign.Center

                Case "911"

                    row.Style.ForeColor = Color.Red
                    row.Style.BackColor = Color.Yellow
                    row.Style.Font.Bold = True

                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.ForeColor = Color.Yellow()
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.BackgroundImage = img911
                    UltraWebGrid1.Columns.FromKey("StatusNumber").CellStyle.CustomRules = "Background-repeat:no-repeat"
                    UltraWebGrid1.Columns(0).Header.Style.CustomRules = "align:center"
                    UltraWebGrid1.Columns(0).CellStyle.HorizontalAlign = HorizontalAlign.Center

            End Select

            If row.Cells.FromKey("Status").Value = "PRIORITY" Then
                row.Style.ForeColor = Color.LightBlue
                row.Style.BackColor = Color.Navy

            End If

        Next
        txtCount.Text = DataSet11.WebCalls.Rows.Count.ToString & " Call(s) Found"
    End Sub

Thanks again.