Is it possible in igGrid Infragistics control inser carriage return / line feed inside the text of a cell?

For example given the next datasource:

var ds = [
        { "Id": 1, "Name": "Adjustable \\r\\n Race", "ProductNumber": "AR-5381", "soldi" : 10.10 },
        { "Id": 2, "Name": "Bearing Ball", "ProductNumber": "BA-8327", "soldi" : 20.10  },
        { "Id": 3, "Name": "BB Ball Bearing", "ProductNumber": "BE-2349", "soldi" : 30.10  }
    ];

you can see between the words Adjustable and Race the chars "\r\n", but it doesn't work... I tried:

"\r", "\r\n", "\line", "
", " "

in every test I see on screen the chars and not the new line... maybe there is a setting I don't know...