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Infragistics Named 7th in the Microsoft Partner Top 50 Inbound Marketing Excellence Report

Mobile Man / Friday, November 20, 2015

We’re very pleased to announce that Infragistics has been ranked 7th in Fifty Five and Five’s Top 50 Inbound Marketing Excellence Report. The report analyzes the best practices in digital marketing among hundreds of websites, blogs and social feeds of SharePoint and Office 365 product vendors in the Microsoft partner network.

Besides an overview of the Top 50 and detailed commentary on the Inbound Marketing efforts of all the companies involved, it also includes interviews, insights and case studies with industry leaders.

About inbound marketing

Inbound marketing is a term coined by Hubspot founder Dharmesh Shah. In the past, brands would pay for billboard ads, newspaper pull-outs and TV advertisements in the hope that at least some of the people who saw them would go on to invest in their products or services. By contrast, inbound marketing uses the power of the Internet to help people who are interested in the kinds of products you offer find them. Inbound marketing is by no means simple; it takes a consistent approach and well-planned strategy to really work.

Inbound marketing leads to real results:

  • B2B companies that blog just once or twice per month generate up to 70% more leads than those that don’t;
  • 93% of buying cycles begin with an online search, making an SEO-driven website essential;
  • Websites with 51-100 pages generate 48% more traffic than those with 1-50 – and blogs are an important way of building up that number legitimately;
  • 36% of all marketers have found a customer via Twitter.

What is Infragistics’ magic marketing bullet?

Infragistics’ inbound marketing efforts were rated highly by Fifty Five and Five:

“Besides an impressive website, blog and Twitter feed, Infragistics also has a strong presence on LinkedIn and Facebook. We think their approach of placing relevant blogs at the bottom of product pages is a particularly smart move.”

-“Fifty Five and Five” Representative

We scored particularly high, with our blog referred to as “a heavyweight blog with great content”, our Twitter account with 34,000+ followers, and an impressive feed of content tweeted every day.

“For Infragistics the key to successful marketing is useful content. We try to create collateral people want to share with their networks. This in turn leads to backlinks and a better search ranking for us. There really is no magic bullet; good marketing is rooted in hard work and truly useful content.”

-Josh Anderson, Vice President of Marketing

Thank you Fifty Five and Five, we’re delighted to be included in this report and look forward to creating even more great content for our followers!

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